International Marketing Mix Tutbury Crystal Case Study

International Marketing Mix Tutbury Crystal - Case Study ExampleA family owned business that churns out the highest quality of blue-pencil glass and allied productions that come under the lifestyle category, Tutbury is a name to reckon with. Given its history and the prestige attached with owning pieces produced by this company, it would be a tough job to market this effectively in a region where little would be known about this exclusive brand. In this regard, the paper pass on present factual based strategies throughout in order to maintain a strong context in terms of the branding and marketing strut that would suit this company the most. This will be done with a strong focus on the operational realities within which the company has been functioning in atomic number 63 so as to find a suitable model for application in the country of our choice. The basic people this plan caters to argon the stakeholders. Following are the points pertaining to Anukul Designs and its operationsT he demand for Diptis products grew and there was a market for interior decoration. By 1993, Dipti was busy undertaking several turnkey projects for complete furnishing of guest houses, hotels, as well(p) as the Governors residences in the state of Orissa.In this regard, it is imperative to loosely define international marketing before moving on. International marketing is that sphere of activities that is aimed at introducing a product in a country or group of countries with the aim of creating gross revenue and some amount of awareness regarding the brand. (Bennett et al, 2002) Therefore, for a lifestyle product like crystal, what better than a country where lifestyle solutions are becoming a rage and the norm of the day - India.New Product Development draw of Furnishing Items by Anukul DesignsTable 1. Where Are the New-Product Opportunities Product typeAdvantagesDisadvantagesExamplesTrue break- throughHigh profitHigh failure rateHigh R&D expenseEpilady hair removerBetamax VCRSel ectavision by RCALactaid (enzyme for break- Ing down milk sugar)Adaptations of existing productGreater chance of successMore predictable sales pattersLow R&D costSmall piece of large pieLess prestigeCan become very CompetitiveIBM personal calculating machineColgate baking soda toothpasteHealthy Choice frozen DinnersLine extensionsPresold audienceKeeps brand fresh and newInferior product can dilute sum total brandHealthy Choice soupsCompaq laptop computerHaagen Daz frozen yogurtSony walkman variationsNew useNo new manu- facturing costsIncremental sales hazardArm & Hammer bakingsoda as refrigerator